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Selling Your Home >Marketing Techniques

When a seller lists a home with a real estate agent, a lot of brainstorming follows. Who are the potential buyers, where do they live and work? How can they be reached effectively with information that will attract them to this particular property?

In addition to advertising each home on the widely used Multiple Listing Service, professional real estate agents employ marketing techniques tailored to the individual home they are selling. An agent will review various buyer lists to find potential purchasers. They will use telephone and direct mail marketing, produce property flyers and advertise on the Internet, in the newspaper, in community publications and in real estate magazines. Contacts will be made to other agents who sell homes in the area to encourage them to show the home to prospective buyers.

Real estate agents combine pro-active marketing with realistic pricing to generate results for their home sellers.

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Q	What are considered the ideal conditions for a seller's market?
A	In a seller's market, prices are firm and good houses are sold before advertised or as soon as they show up in the MLS.
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Ray Miller, REALTORŽ, real estate agent and broker for Lincoln Park, Rogers Park and Evanston Illinois home listings, property and land for sale - NUMBER1EXPERT(tm)

Ray Miller
Rubloff Residential Properties
1620 Sherman Avenue
Evanston, Illinois 60201
Phone: 773-330-1519
Fax: 773-262-1810
Email: RayMiller@RayMillerRealEstate.com
Email: RayMillerRealty@aol.com
Superior attention to detail and outstanding personal service for all your Real Estate needs. As a Real Estate Broker for over 15 years, Ray understands that his success comes from putting the needs of his client first and effectively marketing properties. Ray is one of the top brokers in the Keller Williams Mid-America Region and the top broker at the Keller Williams Lincoln Park office in Chicago. While specializing in listing and selling single-family homes and condominiums, Ray's expertise also includes commercial/industrial and multiunit properties. Ray excels at: ˇ Assisting seasoned and first time homebuyers achieve their dreams of finding the perfect home. ˇ Working with sellers in marketing their property in order to sell in the appropriate time frame for the highest dollar value. ˇ Searching with investors and locating the ideal property for their needs. With a background that includes retail management and sales training on a national level, Ray is able to prepare buying strategies and implement marketing plans for your property that deliver results. Ray teaches property marketing techniques to colleges in his office and is a mentor to many. Buying or selling, Ray can guide and educate you through each transaction. It is through this type of personally tailored service that Ray has exceeded his clients expectations.

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